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Why Attend Heartland Travel Showcase?
Participating in Heartland Goes Virtual allows you to generate solid sales leads, get extra attention, and build relationships with group tour professionals that leads to more sales.
Exhibitors are overwhelmingly satisfied with their Heartland Travel Showcase experience, including their return on investment (ROI) and the quality of tour operators participating in the show.
A Heartland exhibitor, on average, sees $23,700 in economic impact resulting from the show in a given year. Tour operators are pre-qualified to make sure they currently run tours to the Heartland region.
This means everyone you meet is a decision maker who can book your business.
Increase Your Marketing Visibility with Sponsorship Options
And, if you want to boost your visibility even more, Heartland Travel Showcase offers sponsorship opportunities to ensure that everyone participating in Heartland Travel Showcase is aware of your unique destination.
Options are available to meet any budget requirement. Interested in a sponsorship at the 2022 Heartland Travel Showcase? Please stay tuned for the sponsorship form.
Why Attend the Heartland Travel Showcase?
Tour Operator Application Form
Grow Your Business
A Heartland tour operator, on average, experiences $36,700 in booked business resulting from the show in a given year.
More than 300 exhibitors from Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, New York, Ohio, Pennsylvania, Tennessee, West Virginia, Wisconsin and Ontario, Canada will be on hand at Heartland Travel Showcase to help you plan and book your tours.
Because of Heartland Travel Showcase’s location in the heart of the country, it’s easy to get to, affordable and a draw for many suppliers you won’t see at other shows.
Experience Quality Appointments
Meet with the best of the Midwest when you do business at Heartland Travel Showcase. Many attendees book business directly on the showcase floor because of the high quality of appointments.
Interested in seeing how an appointment runs? Check out the video below for an example!
Discover New Tour Ideas
Heartland Travel Showcase is one of the largest regional group tour marketplaces in the U.S. and showcases group experiences that represent the diversity of the region. Last year alone, Heartland hosted more than 40 brand-new exhibitors.
Forge Relationships
Establish, build and enhance relationships. Group travel is a heart-to-heart business. From six-minute appointments to a unique four-minute meet, Heartland Travel Showcase provides networking opportunities that solidify your relationships with group travel professionals and build your itineraries.
Source : Event Website
Attendees
Exhibitors
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| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| 2026 Heartland Travel Showcase | Owensboro | Kentucky |  estimated |
estimated |
Mar 06, 2026 |
| 2025 Heartland Travel Showcase | Toledo | Ohio | estimated |
estimated |
Mar 07, 2025 |
| 2024 Heartland Travel Showcase | South Bend | Indiana | estimated |
verified |
Mar 01, 2024 |
| 2023 Heartland Travel Showcase | Cincinnati | Ohio | estimated |
verified |
Mar 10, 2023 |
| 2022 Heartland Travel Showcase | Cleveland | Ohio | - | verified |
Feb 04, 2022 |
| 2021 Heartland Travel Showcase | Cleveland | Ohio | estimated |
estimated |
Feb 12, 2021 |
| 2020 Heartland Travel Showcase | Lansing | Michigan | estimated |
estimated |
Feb 28, 2020 |
| 2019 Heartland Travel Showcase | Detroit | Michigan | - | - | Feb 22, 2019 |
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| APAP-NYC - Association of Performing Arts Professionals - 2025 | New York City | New York | verified |
verified |
Jan 10, 2025 |
| Pittsburgh Travel Showcase 2025 | Pittsburgh | Pennsylvania | estimated |
verified |
Jan 11, 2025 |
| Atlanta Travel & Adventure Show 2025 | Atlanta | Georgia | estimated |
estimated |
Jan 11, 2025 |
| American Legion - Department of Maine Mid-Winter Conference 2025 | Brewer | Maine | - | - | Jan 11, 2025 |
| YMCA Mid America Camping Conference 2025 | Brookston | Indiana | - | - | Jan 14, 2025 |
