Designed for trade association, exhibitors, academic institutions and speakers, List and promote your online events
Largest database of verified shows since 2015, Detailed profiles of verified trade shows, conferences and consumer shows. Create your event and attract attendees and exhibitiors, Listing tools for verification, institution and corporation.
Connect with verified event organizers, Listing and RFP tools for verified venue operators.Size events by verified attendee and exhibitor count database
Research verified b2b events by industry and profession, Review virtual exhibitor showcase. Create Profile. Connect with verified event organizers and exhibitors.
Search 900k verified exhibitor database organizedby 2,000+ events since 2018.
Event Overview:
For decades, the Path to Purchase Institute has been hosting the Path to Purchase Expo (P2PX), a highly-concentrated conference & trade show designed to bring clarity to the complex retail and shopper space and to empower those who execute marketing and sales strategy along the path to purchase.
Over 3,000 decision-makers attend P2PX each year to access the highest level of education and collabortive thinking available for retailers and marketers responsible for marketing to shoppers and driving retail sales. P2PX delivers insights and strategy for attendees including:
Attendee Information:
P2PX is a community of CPG marketers, retailers, agency professionals and solution providers engaged in the shopper industry.
P2PX is where attendees get the personalized, vigorous education they need to drive marketing strategies and careers.
P2PX is where participants get actionable insights and industry visibility through seminars, presentations and connections.
P2PX is where solution providers showcase the latest tools to reach shoppers and demonstrate the breadth of what's available in the industry.
P2PX is where newer employees learn to distinguish shopper activities from brand management and sales activities.
P2PX is where tenured shopper professionals discover best practices that benchmark their programs against the industry and find ways to drive change within organizations.
Who should attend P2PX?
Anyone responsible for influencing shopper behavior and decision making along the path to purchase including:
About the Path to Purchase Institute:
The Path to Purchase Expo is Produced By the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that helps define the ongoing evolution of consumer marketing and the overall shopping experience.
Source : Event Website
VP/Principal Analyst, Digital Business Strategy, Forrester
The New Digital Imperative: Customer-Obsession Through Data-Led Personalized Experiences
In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully winning, serving and retaining customers is obsessing about the buyer's journey.
But there's a catch: organizations are still using out-of-touch methods that no longer add perceivable value to the customer's path to purchase.
In this valuable session, Witcher will cover consumer-oriented, cross-vertical topics such as e-commerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies and conversion optimization.
Attendees will:
Founder & CEO, The Mom Complex
Pain Points Millennial Moms Want Brands to Solve
The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial mothers do almost everything differently when it comes to the way they plan, shop and buy for their households.
This thought-provoking address has implications for the virtually everyone involved in FMCPG marketing. In it, Wintsch, who has developed mom-focused solutions for brands ranging from Walmart, Johnson & Johnson and Unilever to Kellogg's, Kimberly-Clark and Playskool, will explain how a better understanding of millennial moms and their brands can transform bold insights into bold ideas.
Attendees will:
SVP & CMO, Stop&Shop
Ahold Delhaize USA: Why 'Better Together' Should Matter to You
Ahold Delhaize is one of the world's largest food retail groups in the both supermarkets and e-commerce, serving more than 50 million cutomers each week in the U.S., Europe and Indonesia. As part of the massive, ongoing integration of its merged Royal Ahold and Delhaize Group brands, the chain is implementing a set of commerical strategies are tailored to each banner.
The goal? Strengthening each banner's makret position while taking advantage of the vast economics of scale provided by the merger.
As the food retail industry rapidly changes Ahold, through its "Better Together" strategy, has placed itself at the forefront of issues that matter most to shoppers: sustainable retailing, responsible sourcing, localizing community support and helping its customers make healthier choices.
Attendees will learn:
Attendees
Exhibitors
Register
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| P2PX Path to Purchase Expo 2018 | Minneapolis | Minnesota | verified |
verified |
Oct 02, 2018 |
| Path to Purchase Expo 2016 (Formerly the Shopper Marketing Conference & Expo) | Rosemont | Illinois | - | - | Sep 20, 2016 |
