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UNVEILED Rochester features the area's top wedding businesses and they come to each show with new inspiration, ideas and trends. They create dazzling displays especially for UNVEILED. Discover all the best providers for everything you need for your wedding. It is your one opportunity to experience everything up close and in person; taste delicious cakes, see beautiful flowers, and find your dream dress.
Come get inspired, compare options and discover things you never thought of. You can see, sample, preview and plan your entire wedding, all in one fun-filled day. This is your one chance to book the region’s best wedding service providers, so bring your ideas, appointment book and those who will be helping you make all these exciting decisions!
As you click through wedding websites and flip through bridal magazines, you will find thousands of ideas. How will you choose those that will be part of your wedding day? How will you make sure that everything is really as amazing as it looks in print or online? We’ve got three fantastic features that will help bring your ideas to life.
Trend Wedding Experience
UNVEILED Rochester unfolds with a spark to the imagination! To get you thinking, you’ll enjoy the Trend Wedding Experience. As you step into the Trend Wedding, you will feel as if you are walking into a beautiful wedding reception set beneath an amazing tent from Majestic Tents. Each event features a unique concept designed exclusively by The Wedding Guys™.
TrendSpot Fashion Show
UNVEILED Rochester brings you the TrendSpot Fashion Show directly from New York Fashion Week! You will get a one-of-a-kind look at the latest fashions because The Wedding Guys have also produced the International Press Fashion Show for New York's Couture Bridal Market. Their concept is to bring the most fabulous dresses directly to you. With its unique fashion runway, attending the Trendspot Fashion Show is just like going to Fashion Week.
The Beauty Bar
The Beauty Bar is your chance to be pampered. Get a mini-makeover from our talented team of hair and makeup artists. Artists are on hand to whip up a quick up-do, give you makeup tips, and answer any of your beauty questions during a mini consultation.
YOUR TICKET INCLUDES:
Chance to win $25,000 Cash for Your Wedding
Free Wedding Trend Look Book ($19.95 value)
Access to the Trend Wedding Experience
Expert Advice from Wedding Vendors
Fashion Show Option includes seating for the Award-Winning Fashion Show
Source : Event Website
President
Matthew Trettel is regarded as a premier designer and producer in the wedding industry; as an accomplished professional in publishing, graphic design, fashion and trade show production. With more than 15 years experience in the event industry, Mr. Trettel’s resume includes Creative Director and Principle for Chrom Creative Events!; and Co-founder and President of Elite 100 Weddings Couture; and has served as Vice President and General Manager for Twin City Bridal Association. Mr. Trettel has served Executive Producer for the TrendSpot Press Fashion Show for New York’s Couture Bridal Market. Mr. Trettel is a recipient of numerous accolades in the wedding industry and is world-renowned as one of The Wedding Guys®.
Mr. Trettel has also contributed as an art and creative director for the Vancouver, Calgary and Edmonton publications of the Bridal Group of Companies, Canada. Mr. Trettel has served on the board of directors for Bridal Show Producers International as Co-director and the Board of Directors for the Minneapolis-St. Paul Chapter of the International Special Event Society (ISES) as President. Mr. Trettel is the recipient of the Industry Innovator Award from Meetings Magazine and Directors Cup from Bridal Show Producers International. Mr. Trettel is currently producing Unveiled, The Ultimate Wedding Planning Event, The Twin Cities Bridal Show and TLC’s ‘Randy to the Rescue’.
Vice-President
Bruce Vassar is highly respected internationally for his insight to marketing, media and public relations. As a graduate of Augsburg College with a degree in Marketing and Communications, Mr. Vassar has been responsible for the marketing, positioning, and reputation management in the medical, hospitality, and sports, non-profit and wedding industries. Mr. Vassar’s resume includes twenty years in the special events industry including visual merchandising and promotion in the bridal fashion industry along with an extensive background in catering; event design, tradeshow and fashion show production.
His truly authentic passion for everything bridal has awarded him numerous accolades and the world-renowned title as one of The Wedding Guys®. He has served as the Editor-in-Chief and Creative Director for The Wedding Directory, Executive Producer for The Wedding Fair and Executive Producer for the TrendSpot Press Fashion Show for New York’s Couture Bridal Market. He co-founded and serves as Vice President of Elite 100 Weddings Couture. Mr. Vassar has been seated on the Board of Directors for a number of non-profit organizations and currently serves as the President of the Minneapolis/St. Paul chapter of the National Association of Catering Executives NACE. Mr. Vassar is the recipient of the Industry Innovator Award from Meetings Magazine and is on the President’s List for the National Association of Catering Executives. Mr. Vassar is currently producing Unveiled, The Ultimate Wedding Planning Event, The Twin Cities Bridal Show and TLC’s ‘Randy to the Rescue’.
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| ABCA Convention 2025 - American Baseball Coaches Association | Washington | District of Columbia |  verified |
verified |
Jan 02, 2025 |
| South Texas RV Supersale - 2025 | San Antonio | Texas |  estimated |
verified |
Jan 02, 2025 |
| Greenberg's Great Train & Toy Show 2025 - Monroeville | Monroeville | Pennsylvania | estimated |
estimated |
Jan 04, 2025 |
| TRENDZ Apparel Trade Show January 2025 | West Palm Beach | Florida | estimated |
estimated |
Jan 04, 2025 |
| 2025 National Railroad Construction & Maintenance Association - NRC-REMSA | Marco Island | Florida | estimated |
verified |
Jan 05, 2025 |
